Michael Ian Roche
User Experience Specialist

Hi I'm Ian Roche

I am a user experience specialist. I have over eight years of experience writing code and four years as a creative director. My unique background in both web and print enables me to maintain the balance between aesthetically pleasing and functionally driven results. Please visit the other sections on this page for examples of my work. If you have questions at any time, please feel free to contact me.

What I do


I love the challenges that come along with turning a your vision into a presence on the web. From Content Management systems that allow you to easily edit your own content to responsive site re-builds, I’ve got you covered.


Print was my first passion and creating visual solutions for you is my passion. I pride my self on having the kind of sharp eye for detail required to set our clients’ marketing materials apart from the competition.


Properly branding your project is probably the most important part of my job. After all, your logo is the first part of your company the world sees. We specialize in bringing together the print, web and social media aspects of your campaigns to create lasting branding.


Building a brand is great and all but not if one is seeing it. I have been utilizing social media, PPC, retargeting, events and promotions to build brand recognition for years.

Work experience

I know you want results. I have helped a traditional French wine business break into the American marketplace with enormous success. Through an extensive online ad campaign, I led an interior decor’s marketing department into seeing the most profitable years in the company’s history. Creating campaigns that produce real world results is my main goal.

Creative Director BlindsGalore.com 2012

Provide creative and social media services. Developed branding, built internal processes and direct overall strategic vision. As creative director I focused intensely on writing good code and proper UX.

Head Designer Montesquieu Wine 2009

As Creative Director of Montesquieu Wine I oversaw the creative team to help develop wide range of brand identities. This team included copywriters, designers and programmers. I also developed every aspect of ad campaigns based on the client’s market- ing plan, conceptualize those ideas for clients, assign projects to staff and verify the client’s deadlines are being met.

Head Designer Social Vision Marketing and Design 2007

Identify recruits and manage a staff members. Devel- opment of CMS and database driven web sites allow- ing clients to easily manage on line content. Conduct focus groups to ensure all materials are appropriate for target demographic. Design and implementation all campaign materials.


BMW, Disney, Etnies, Sony, The Invisible Children, Consciously Social. Re-Branding ( logo, press material, business cards, annual reports, web sites, ect )From concept to production and all aspects of press/ marketing material.

My work

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2226 Fern st San Diego, CA 92104

760 . 580 . 8191



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