HI I'M IAN

I am a hybrid Creative Director background in marketing. I have been designing and coding professionally for 10 years and focusing on UX for the last 4. I have helped a traditional French wine business break into the American marketplace with enormous success.

Through an extensive on-line ad campaign, I led an interior decors e-commerce department into seeing the most profitable years in the company's history. In every piece I produce I strive to maintain the balance between aesthetically pleasing and functionally driven work.

 

EXPERIENCE

Blindsgalore/Longbranch Design - Creative Director

- Email - Expanded scope of email campaigns to target non-converted visitors. Additionally integrated daily promotional/inspirational eblasts in order to maximize customer acquisition.
- Web - Spearheaded a site rebuild and transfer to modern CMS with responsive capabilities. Built blog and trained staff on functionality. Simplifid purchase process which lead to an improved overall conversion rate.
- Print - Developed a comprehensive brand guide as well as sample pack that allowed customers to view product at home before purchasing. Additionally, provided design of all print marketing material.

- Video - Initiated, captured and edited customer help and product explanation videos in order to free up phone wait time for customer care team.
- Team Leadership - Provided direction and graphic solutions for marketing, merchandising, social media, sales and copy writing staff.

- UX/UI - - Implemented UX/UI solutions based on user research, usability studies, heat maps and responsive design principles.

 

Montesquieu Wine - Head Designer

- Photography - On Site and Remote capture and editing of bottles, vineyards and staff.
- Packaging - Designed custom labels and product cases based on client’s unique needs.
- Web - Built and managed the company’s first web presence for lead generation and customer

inquiry purposes.

 

Social Vision Marketing & Design - Head Designer

- Campaign Management - Developed and managed multiple campaigns for San Diego nonprofit organizations.
- Focus Groups - Conducted focus groups with target audience to ensure campaigns were effective and relevant.
- Outdoor Media - Produced billboards, bus stops and bar signage connected to campaigns based off of target feedback.
- Web Dev - Developed web solutions that once set up were easily maintained by nonprofit staff members.

 

EDUCATION

PLATT COLLEGE BA

Degree in web development achieved

PLATT COLLEGE AA

Degree in graphic design achieved

SKILLS

WEB

HTML, CSS, Java Script, PHP, Boot Strap, Word Press, Joomla, Drupal, Moo Tools, Shoppify, Sublime Text, Dreamweaver, Muse

DESIGN

Photoshop, Illustrator, Indesign, Sketch, Lightroom

VIDEO

Premier, Final Cut, Vegas, Garage Band, Audition, Pro Tools

HI I'M IAN

I am a hybrid web/print designer with a strong background in marketing. I have been designing and coding professionally for over 8 years and have been a Creative Director focusing on UX during the last 4. Through extensive on-line ad campaigns, I've led an interior décor -

 

e-commerce company into its most profitable years and also helped a traditional French wine business break into the American marketplace with enormous success. In every piece I produce, I strive to maintain a balance between aesthetically pleasing and functionally driven work.

HI

I'M

IAN

I am a hybrid web/print designer with a strong background in marketing. I have been designing and coding professionally for over 8 years and have been a Creative Director focusing on UX during the last 4. Through extensive on-line ad campaigns, I've led an interior décor

e-commerce company into its most profitable years and also helped a traditional French wine business break into the American marketplace with enormous success. In every piece I produce, I strive to maintain a balance between aesthetically pleasing and functionally driven work.

I am a hybrid web/print designer with a strong background in marketing. I have been designing and coding professionally for over 8 years and have been a Creative Director focusing on UX during the last 4. Through extensive on-line ad campaigns, I've led an interior décor e-commerce company into its most profitable years and also helped a traditional French wine business break into the American marketplace with enormous success. In every piece I produce, I strive to maintain a balance between aesthetically pleasing and functionally driven work.

HI

I'M

IAN